September 3, 2017

Aerial Captures Soars with Grey Sheep

Aerial Captures came to Grey Sheep to launch their startup

Challenge

Aerial Captures was a company built based off an idea. Put a camera on a drone. This is before they became readily available for professional photographers and videographers. The only drones being used we by hobbyist or high level producers. There had a to be a market for inexpensive aerial photography and video.

Ownership needed these areas of service:

  • Business Development
  • Social Media Creation and Management
  • Sales
  • Web Design Strategy/Maintenance
  • PR Outreach

Strategy & Tactics

Grey Sheep had the challenge of essentially launching a new company into the area. There was no customer base, no website, no marketing materials, just an idea and a service to give. We built a ground up strategy including marketing, public relations, SEO, and business development.

Results

The business took off. Finding niche markets in real estate and the golf industry. Since they were first to market, they were able to hit the ground running. After a few months, over 50% of leads started coming from the website, where Aerial Captures was ranking first or second for aerial photography and video in their area.

Through vast research and strong business development, Aerial Captures was able to move into a beach market for a summer and double their revenue in the first year.

Grey Sheep helped Aerial Captures separate from the herd and become a goto source for photography and video, even extending past the aerial piece.