Why a business card is still important
Think business cards are for the Stone Age? Have you ever met a person at a trade show or industry conference and they are looking for a pen and paper to give you their contact information? Did you call them back? Or have you been that person?
Business cards not only give you that professional feel, but they enhance your credibility and make great first impressions. Especially, if you have a well-designed business card. When developing your business cards there are certain things you will want to include and others that will make you stand out from the rest.
Business cards must-haves:
- Your Name
- Company Name
- Company Telephone
- Cell Phone
- Make sure they are easy to read and a standard size – 3.5 x 2 inches
If you don’t have a logo or company name, use a professional picture of yourself and your name and title.
Stand out from the rest:
- Don’t use thin and cheap paper; it reflects the quality of service
- Have a graphic designer design your business cards; stay away from clip art!
- Don’t keep outdated cards; a new logo, new email, new address equals new business cards
- Avoid bright colors if you’re a traditional business
Remember, business cards are an important first impression of your brand. A memorable business card does more than just pass contact information; it actually drives conversation even further. If you distribute a creative business card that makes a great impression that person is likely to share it to other people – putting you and your brand in front of additional prospects.
Email marketing, search engine optimization and paid media do a great job of attracting leads and prospects, but they aren’t as effective as an in-person meeting. Business cards are additional touch points that should mirror your marketing materials and convey the same brand image. Even though technology continues to evolve and we mostly interact virtually, adding the personal touch when possible will go a long way.