Design a Website for Your Small Business
In our last blog we discussed how to find the right domain for your small business, buy a domain and choose hosting. Now that we have all the administrative items checked off it’s time to start making your website look amazing! With all the new “easy” website builders out there why is choosing WordPress your best option?
Even if you are not a web developer or have never built a website before, WordPress makes it easy for you to customize your website and save yourself from the pitfall of products like Wix or Squarespace. Yes, these sites make designing a website simple as well, but you are very limited in the results that you can produce. After reading this article, I think you will find that using WordPress is easier than you thought and gives you the tools you need to create a professional website.
Here are 4 reasons to choose WordPress:
Creating your website through wordpress will let you stand out from the herd and personalize your website not only for your business but for your customers as well. There are many free themes to choose from and you can customize each one differently to fit the needs of your business.
Easy to Use:
WordPress makes it easy to create pages, add content, update colors, edit menus and change the layout. Most of the themes that you use separate each section of your homepage for easy customization and updates happen on screen instantly. So if you don’t like the way something looks you can implement a change and will see how it looks.
WordPress also integrates with various plugins which make it easy to develop your business. They integrate with top name email marketing platforms to develop your lead generation and makes it easy to send communications. Moreover, if you are looking to build your social media presence, they integrate with marketing automation tools as well. Many of these plugins will make your website operate much more efficiently and don’t require a lot of technical background to set up. If you are a small business and limited on cash flow many of the integrations have free versions available as well. This gives you the flexibility to upgrade as your business grows.
WordPress makes building a website easy and offers great customizable features that will make your business look professional. Utilizing the plugins will give your business another avenue to succeed and make your website a lead generating machine.
For those small businesses that want to use an ecommerce platform to grow their business WordPress is by far the best option. A plugin such as Woocommerce integrates with WordPress, making it easy to setup, run sales, offer coupons or discounts and create a great looking shop page within your website. This allows you to add new products, track inventory, and run sales reports. Their easy to use dashboard shows your sales for the current month, quarter or custom timeframe.
One of the most important things to remember when setting up a WordPress site is to make a child theme. This will save you down the road when you update your theme and all the code gets overwritten. Creating a child theme allows you to keep your site the way it is even when the theme has updates.
For most businesses, your website will be the face of your business making it the most important aspect. Having a professional, current website can make or break you, especially when you are first getting started. If you want a website that is fully customizable to your business, easy to use, and have access to thousands of integrations, look no further than WordPress.
If you are still uncertain about developing your own website, the experts at Grey Sheep Marketing & Design can build you a fully customized website that will help your business stand out from the rest.